Last Friday, I had the privilege to attend the launch of The Green Gallery under the arches of Amsterdam’s world famous Rijksmuseum, – a magazine celebrating both the beauty and perishableness of nature.
In an enchanted, forest-like setting, the magazine’s content came to life, for one night only.
The set up was truly magical and as I said on Instagram during the event, I had the impression to be eating inside a dutch flower painting from the 17th Century.
For initiator, the Flower Council of Holland, this is the best launch imaginable for their new digital magazine: “Our aim is to show the beauty of flowers and plants through inspiring, artistic and exciting content. This first issue of The Green Gallery revolves around flowers and offers high-end editorial content”, says brand manager Esther de Waard. It was just magical!
The first issue of The Green Gallery is about Flowers
and the second issue coming out this autumn will be about plants.
Founding editor Nancy Berendsen created a beautifully curated magazine around flowers , with very inspiring contributors such as Luisa Brimble, Manuela Sosa or Linda Lomelino. The magazine has been created with many creative spirits from Kinfolk Magazine or Elle Deco and with bloggers from around the world. In the Green Gallery, they talk about food, stylism or fashion but their common inspiration is flowers.
The Green Gallery is available in French, German, English and Dutch can be viewed on desktop, mobile and tablet.